Sugar & Spice Apparel is made for the millennial mom. We're still young (both in reality and at heart), but our lives are changing at a rapid pace. Kids enter the picture and all of a sudden we're living different lives: listening to toddler tunes, filling our weekends with birthday parties and meet ups at the playground, and doing more grocery shopping and household chores than ever before.

The thing is -- we still want to feel like our old selves sometimes, am I right?! We spend so much time and energy devoted to our children that we tend to forget about ourselves. Self care is a major movement, and you know what falls into self care? Wearing clothing that makes you feel good about yourself and boosts your confidence the moment you put it on. That's what we're here for!

Life for young moms is both beautiful and hectic. We're always on the go, running from one place to the next, and our to-do lists seem never-ending. Our days can be filled with mundane activities of running errands, cleaning the house and school pick-up, or they can be event-filled with birthday parties, coffee shop meet-ups and date night. Our mission is to dress you in practical, yet comfortable and cute outfits for your daily life, no matter the activity.

Another goal of S&S is to eliminate some decision-making. All the decisions that moms have to make on a daily basis are exhausting, so why not eliminate one of those decisions. Not only will S&S provide you with every day outfits, we'll also tell you where to wear your outfit AND how to style it or what to pair it with. Broken down into four general categories, Errands, On the Town, Work From Home, and Playground Chic, our website layout will let you browse different outfit options depending on the activity you're searching for. The best part? Many of our outfits fit into two or three categories instead of just one. So wear your new outfit on a walk, to the grocery store, and when you're working from home. Or meet up with your friends for coffee or happy hour and head right to date night after. The options are endless!


Hey y'all! Liz here -- the coffee addicted, Taylor Swift loving, wife to high school sweetheart, and mama of two behind Sugar & Spice Apparel. I founded S&S back in 2018, shortly after my husband and I moved to Austin, TX and I decided to chase what seemed like a far-fetched dream at the time.

Fast forward 5+ years later, S&S has been a part of over 20 pop-up events, ranging from small scale to massive with over 100,000 attendees. Our most notable events have been the highly sought-after Nutcracker Market in Houston, TX and influencer Dani Austin's Divi launch event, in which only 25 vendors were selected.

We've since moved to the suburbs of Charlotte, NC and our life has slowed down just a bit (and by a bit I mean a lot)! Shortly after moving and settling into my new life as a mom of two, I realized my original vision for S&S no longer fit my lifestyle. I'm no longer going out on the weekends, meeting up with friends for dinner or happy hour on a weekly basis, or even leaving my house half as much as I used to. My new lifestyle is mainly focused around my kids... and I know a lot of mamas can relate! 

I quickly realized that with a new lifestyle comes a new wardrobe. These days I'm all about the practical, but cute outfits that I can get dirty at the playground in, comfy sweaters that I can throw on to head over to my neighor bestie's house with a bottle of wine, and a fun dress to wear out for date night. Don't get me wrong - I still love to be the trendsetter and wear looks that push the boundaries of fashion, but now I just do that some of the time instead of all of the time. All this being said, I wanted to recreate S&S with my new vision in mind and really cater to the millennial moms that are asking themselves, "But what should I wear?!" on a regular basis. These outfits are meant to make you feel good as soon as you put them on and boost both your mood and your confidence!

P.S. - I know there are many places to shop out there on the internet, but your purchase and even support means the world. I love receiving all feedback from our customers, as it helps me serve you better and evolve S&S to fit your current needs!